SEO & visibility
Prepare your website for AI-assisted search
AI-assisted search changes some discovery and comparison journeys. GEO describes work on visibility in these experiences. A business site still needs understandable offers, verifiable information and discoverable pages.
Use questions that precede purchasing decisions
Collect enquiries about budgets, compatibility, migration and support. Assign distinct questions to pages instead of publishing near-duplicates.
Identify the reader and decision stage. A business owner comparing approaches needs different explanations from a developer looking up syntax.
Publish evidence specific to your work
Describe actual projects, implementation boundaries and reasoned choices. Use contextualised screenshots and avoid unsupported numerical outcomes.
Review assisted writing against business facts, names, dates and links. Volume alone does not make a coherent resource collection.
Make pages discoverable and understandable
Use clear headings, introductions and internal links to services and projects. Keep essential information available as text at consistent addresses.
Google’s guidance retains SEO fundamentals for generative search. Work on indexability and agreement between visible content and structured data instead of relying on supposedly special files or markup.
Maintain trust-relevant information
Identify the publisher, contact options and current offers. Distinguish available services, examples and prospective ideas.
For platform-dependent or regulatory topics, retain identifiable references and review them when updating content. Make the collection useful for staff to share confidently.
Measure useful journeys, not mentions alone
Observe qualified enquiries, visited pages and unresolved questions. A sampled generated answer can indicate presence but is not a stable visibility measurement by itself.
Improve content around real decisions. A coherent library can support understanding and trust before a visitor is ready to contact the agency.
Your checklist
- Assign a reader and question to each page.
- Use verifiable evidence.
- Link guides, services and projects.
- Maintain current information.
- Track useful journeys and enquiries.
Frequently asked questions
Does GEO replace SEO?
No. Discoverability, useful content and technical consistency remain relevant foundations.
Can an AI citation be guaranteed?
No. Responses vary by system, request and context. Improve information quality and availability, then monitor observable signals.
A project to explore
Pare-Brise Éco
Pare-Brise Éco provides concrete scopes, tools and integrations that can support informative explanations without invented results.
Explore the project